Well in advance of its world premiere at the Geneva Motor Show next March, Volkswagen has provided a design drawing that shows at the impressive contours of its new top saloon, the Arteon.
The totally new model replaces current CC. The all-new Arteon will sit above the Passat and Volkswagen says that it emphasises emotionality in the upper mid-class. As an aside, it went unnoticed in Ireland, but sales of Volkswagen flagship saloon, the Phaeton also ended earlier this year.
In addition to a new and very emotive outline, Volkswagen says that it is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend here into the three-dimensional front headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.
VW says that the four-door saloon impresses both through revolutionary design and great practical value in use. While the doors’ frameless windows reflect the typical stylistic elements of a grand tourer, Volkswagen claims that the top-hinged and wide-opening tailgate provides optimum access to the huge boot.
Tobias Suhlmann, their exterior designer, explains: “At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique!”
The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: ‘Art’ describes the saloon’s harmonious lines and emotionality. The ending ‘eon’ identifies it, in the same way as Volkswagen’s top model for the Chinese market, the ‘Phideon’, as a premium model.
The new Arteon is being publicly unveiled for the first time at the Geneva Motor Show; and Volkswagen says that its launch will then follow in next summer (2017).