Audi showcased three premiere models – the Audi RS 4 Avant, the limited-edition Audi R8 V10 RWS and the new Audi A8, as well as two innovative Audi concept cars, at the Frankfurt Motor Show last week.
Audi says that the fourth generation A8 features a contemporary new design, an innovative touchscreen operating concept and a systematically electrified drive. Prices will start from €99,950 on-the-road and it will be available to order from the 2nd. of October, this year.
It claims that the A8 represents a technological revolution in the world of automotive, as it is the first production automobile in the world to have been developed especially for Level 3, highly automated driving on public roads. For the first time, drivers will be able to completely turn over the task of driving, in certain situations.
Their AI traffic jam pilot system can be activated to initiate starting, accelerating, steering and braking. The A8 is also the first Audi model to offer mild hybrid engineering as standard, which enables the car to coast with the engine switched off and to restart smoothly.
Audi claims that the new A8 design represents the core attributes their brand – sports appeal, lightweight construction and quattro permanent all-wheel drive.
And that their new flagship model also showcases a radically new operating concept, setting a new and exciting standard. A sleek 10.1-inch touchscreen display screen appears as soon as the car is opened, welcoming the driver to their A8 driving experience.
It says that a combination of acoustic and tactile feedback, along with the use of common touch gestures, such as swiping, makes the new MMI touch response technology safe, intuitive and quick to use.
Audi boasts that the new A8 is also set to prove itself to be a responsive performer on the road, thanks to the optional Audi AI active suspension, which will provide a comfortable yet dynamic drive. Through the use of electric actuators, the system cleverly raises or lowers each wheel separately, depending on road conditions.
New RS 4 Avant
Also on the stand and combining high performance with everyday usability, was the new Audi RS 4 Avant also made its world debut in Frankfurt. Its 2.9 TFSI engine with 450 hp and 600 Nm of torque makes the Audi RS 4 Avant the icon of the RS range and the sporty vanguard of the A4 family.
Limited-edition R8 V10 RWS
Audi Sport has extended its R8 model series to include a new derivative with rear-wheel drive. The Audi R8 V10 RWS was unveiled as a limited edition model with only 999 units being engineered with both Coupé and Spyder variants. Engineered for motoring purists with an appreciation for essential driving enjoyment, the Audi R8 V10 RWS will be built exclusively by hand in Germany.
The Audi R8 V10 RWS comes as standard with black-finished 19-inch, cast aluminium wheels in a five-spoke V-design, with 245/35 tires up front and 295/35 at the rear.
Audi’s Vision of Autonomous driving
Audi also demonstrated how it intends to further develop autonomous driving in the future, with a double world premiere of two innovative concept cars – Audi Elaine and Audi Aicon.
The Audi Elaine is an electric-powered SUV coupé that, Audi says will in a few short years, will make highly automated driving possible and at times, even without a driver on board. The driver parks the Audi in a designated area, called the “handover zone”, and then exits the vehicle. From there, the car drives automatically and unoccupied into a multi-storey car park, offering a variety of services, such as a car wash, a package station, a petrol station, or a charging post. Thanks to Audi AI, the car does all of this itself.
On display next to the Elaine, was the Aicon. And Audi says that it represents an unparalleled step for the premium carmaker toward its vision of autonomous driving of the future – with no steering wheel or pedals. As a design concept, the four-door model boldly leaps ahead to show the exterior and interior design of future.
The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalisation and sustainability, in a visionary manner. Audi claims that the Aicon is also designed for purely electric operation and will be able to cover distances between 700 and 800 kilometres on a single charge.