BMW’s new ‘Ultimate Incentive’ offers announced

BMW Ireland has just announced what it calls their ultimate incentive to give customers a compelling and timely reason to commit to the big new car-buying decision with generous rebates, complimentary ‘Service Inclusive Packages’ rounded off with strong residual values guaranteed by BMW Financial Services.


Unprecedented incentives from €3,500 to €6,000 are being offered towards new BMW models including the 1, 2, 3, 4 and 5 Series as well as BMW X1, X3 and X4 models. In addition to this offer, BMW is offering complimentary BMW ‘Service Inclusive Packages’ of five years free servicing.

As a brand with strong resale values of its cars in Ireland, BMW says that it is providing real value and peace of mind while protecting the long term interests of customers. Within this offer, a deposit contribution of €4,000 is offered on all 2 and 3 Series models meanwhile BMW Ireland is offering €5,000 toward the X1, X3 and 4 Series. A range topping €6,000 is being offered toward the purchase of a BMW X4. This offer is available on selected models purchased and registered on or before the 31st March 2017.

Model Example

OTR Price

Ultimate Incentive Amt.

1 Series 116i SE

€ 30,760

€ 3,500

2 Series 218i SE

€ 37,200

€ 4,000

3 Series 318i SE

€ 37,420

€ 4,000

4 Series 420d MSp

€ 45,350

€ 5,000

X1 sDrive 18d SE

€ 39,910

€ 5,000

X3 sDrive 18d SE

€ 46,850

€ 5,000

X4 xDrive 20d SE

€ 59,230

€ 6,000


All of these models are being offered with BMW Select Finance at a rate of 4.9% finance. So, for example a BMW 1 Series 116i SE (Listed at €30,760 on-the-road) is now available from €305 per month for 37 months. A 30 per cent deposit is required and the BMW’s Ultimate Incentive amount for this model is €3,500. The contracted kilometres level is 15,000 per annum.

BMW Select Finance guarantees the minimum value of a BMW (in this case the GMFV is €12,929.96) under BMW Select, a personal contact plan finance (PCP) agreement. This is an inflation proof offer that BMW says not only offers peace of mind but lower monthly costs for customers.

Meanwhile BMW is contributing to the cost of ownership with a BMW Service Inclusive package on all new BMW models which covers the cost of a comprehensive list of service items for up to 5 years or 100,000kms. It includes full vehicle health checks and regular maintenance of items such as oil service, renewal of spark plugs and brake fluid. The benefits are also fully transferrable to any subsequent owner and can even enhance the resale value of a BMW.

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