DS Automobiles launched here by Gowan Distributors

Today, Gowan Distributors, the new DS Automobiles Importer in Ireland, has officially launched the all-new DS Automobiles line up to the Irish press.

Current models on offer include DS 3 Crossback, available in petrol, diesel and all-electric (E-Tense) powertrains and DS 7 Crossback, available in petrol, diesel and plug-in Hybrid (E-Tense) versions. Later this year will also see the launch of the all-new DS 9 saloon followed by a fourth model, the all-new DS 4 which will introduce a new generation of avant-garde design.

Powertrains
DS Automobiles is continuing with its electrification strategy. The DS 7 Crossback offers an E-Tense 4×4 (4-wheel drive, 300 horsepower plug-in hybrid), and a new DS 7 Crossback E-Tense 225 model. Alongside the E-Tense hybrid versions, the DS 7 Crossback is available with a choice of 2 powerful, highly-efficient, high-torque internal combustion engines. It also premieres the new-generation ‘Efficient Automatic Transmission’ with 8-speeds (EAT8). Petrol power unit: 1.2 PureTech 130 Automatic as well as a 1.5 BlueHDi 130 Automatic diesel unit.

Pricing
Irish prices for DS 3 Crossback start from €28,990 (on the road price, including delivery charges, excluding metallic paint) and offers customers three grades to choose from: Elegance, Performance Line and top of the range Performance Line+.

First Irish DS Store
Gowan Distributors, DS Automobiles Importer in Ireland, has announced the launch of the first DS retailer. The DS Store Dublin, located at Gowan Motors on Navan Road in Dublin 15 will open shortly. The company says that for now, customers can register their interest for DS models on the website: www.dsautomobiles.ie.

Commenting at the launch, Des Cannon, Managing Director at Gowan Distributors, DS Automobiles Importer in Ireland said: “We are absolutely thrilled to bring a new premium brand – DS Automobiles to the Irish market. And, while today sees the launch of two fantastic models: DS 3 and DS 7, the DS model range is set for a major expansion in the coming year, with the launch of the all-new DS 9 luxury saloon, and the all-new DS 4 model, and further two models launching by 2022.

The DS Automobiles brand has a strong investment in electrification, offering customers a 100% electrified range from its inception in 2019, and from 2025 DS Automobiles it will sell solely E-TENSE models (BEV and PHEV). I am certain that a strong product line up, coupled with our committed retail partner – Gowan Motors, will see the DS Automobiles brand excel in the Irish market over the years to come”.

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