This summer, a fleet of specially branded Ford Kuga vehicles has been pressed into service to help with the Irish launch of one of Canada’s favourite and most established beers, Molson Canadian.
Donella Casey, Fleet, Supply and Distribution Manager with Ford Ireland; and Lauren O’Flaherty of Molson Canadian Ireland and some of the Ford Kuga fleet
Sporting the distinctive maple leaf logo of Molson Canadian, the fleet of six Kugas is helping with a country-wide sampling tour that will see the new beer rolled out to pubs and clubs across the land.
Equipped with Ford’s fuel efficient 2.0 litre TDCi engine, the six Kuga models are in eye-catching Frozen White.
Lauren O’Flaherty of Molson Coors Ireland said: “Ireland is the first country outside of North America where we have officially launched Molson Canadian and the new Ford Kuga was the ideal vehicle to use for our sampling tour. The Kugas are really eye-catching so they provided a great opportunity for getting our brand out onto the highways and byways of Ireland. Our promotional staff really appreciated the driving ability of the Kuga and practical touches like the hands-free tailgate really made our job easier”.
In addition to the hands-free tailgate, the six Kugas are also equipped with SYNC, Ford’s advanced communications and entertainment system. SYNC provides full music streaming from a smartphone or mp3 device, while also incorporating Bluetooth voice control and text message read-out. The system includes emergency assist which will automatically call the emergency services in the event of the car being involved in an accident. Should the driver be incapacitated, the Emergency Assistance system will also inform the emergency services as to the location of the car, all the time using the local language of the country where the accident has occurred.
Molson Canadian is now available from more than 250 outlets around Ireland; for full details visit Molson Canadian Ireland on Facebook.
