Katie Taylor extends Toyota partnership

Toyota Ireland has extended its ambassador deal with Irish boxing hero Katie Taylor through 2016. Katie will be fronting the advertising campaign for the all-new RAV4.

The new RAV4, which will be unveiled in Toyota dealerships across the country at 7:00pm on March 14th, will be driven by the Olympic, four-time World and five-time European Amateur Boxing Champion as she progresses her inspirational boxing career and prepares to defend her Olympic title in Rio in 2016.

The advertising campaign featuring Katie alongside a stunning RAV4 commences on March 11th.RAV4KatieTaylor-copy2

The fourth generation RAV4 features all-new distinctive, sophisticated styling, refined, premium-quality interior design, a new Integrated Dynamic Drive System and an engaging drive with fuel efficient powertrains. The beautifully appointed SUV is equipped with a host of technological features including a reverse parking camera and the Toyota Touch multimedia system, as well as a huge array of safety features such as VSC, Hill Start Assist Control and 7 airbags fitted as standard.

Katie Taylor said, “I’m delighted to be continuing my work with Toyota and am really impressed with the new RAV4. I love the new design, which together with the elevated driving position and the huge amount of interior space, makes the new RAV4 the perfect car to get me on the road to Rio in style. I’m proud to be featured alongside it in Toyota’s new advertising campaign.”

Speaking at the presentation of the Toyota RAV4 to Katie Taylor, Marketing Operations Manager for Toyota Ireland, Ian Corbett, commented: “We’ve had a wonderful relationship with Katie since she first came on board as a Toyota brand ambassador in 2010. Katie is a brilliant role-model and is one of the most recognised sports personalities in Ireland and beyond. We’re very proud to have her on board as the new Toyota RAV4 ambassador.”

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