Max Benjamin introduces first car fragrance

Home fragrance specialists, Max Benjamin has entered into the car fragrance market by using its top five signature fragrances to create an innovative product for stylish motorists.

The Max Benjamin Car Fragrance is designed as a mini vintage steering wheel and is inspired by Mark Van den Bergh’s passion for classic cars. The mini chrome steering wheel comes with a fragranced insert which is available in five different fragrances – each a different colour.

Max Benjamin chose its best selling fragrances – Blue Azure, Dodici, French Linen Water, Lemongrass & Ginger and White Pomegranate – for the Car Fragrance inserts so it means there is something to appeal to every driver out there. The fragranced inserts are available to buy separately so you can keep your car smelling beautiful month to month.

Mark Van den Bergh, Creative Director, Max Benjamin said: “People have been fragrancing their homes for many years and this is now a very sophisticated sector. Car fragrance is a fast growing market category throughout Europe so we decided to bring our expertise to this area and introduce our most loved Classic fragrances to a wider audience.

“Fragrance choice is subjective. Drivers can choose a herbal scent such as Lemongrass & Ginger or a more floral fragrance like White Pomegranate. It’s a practical product which we have designed and packaged stylishly so it works as a lovely little gift too.”

Max Benjamin Car Fragrance clips easily onto the air vents on the dashboard of the car. The product retails at €10 for car fragrance (with refill) and €5 for individual refills and is available exclusively from Arnotts and online at and from Meadows & Byrne from July 5.

Posted in Irish News, News