Mercedes-Benz Vans, has unveiled its strategic future initiative adVANce for the transport industry. This sees the division systematically taking up its customers’ changing requirements. The transformation of the industry is the result of various economic and social trends, among them urbanisation, the growth in e-commerce, the intelligent networking of a wide range of technologies in the Internet of Things (IoT), and the proliferation of platform-based business models.
Mercedes-Benz Vans is systematically making use of present-day and future technological opportunities presented by digitalisation, automation and robotics. The business division is developing from a mere vehicle manufacturer into a provider of system solutions and will offer integrated and intelligent systems in addition to its basic vehicles in the future. These solutions can make the transportation of goods and passengers even more efficient and open up new business opportunities and economic benefits for customers.
“In the first six months of this year, we brought in the best results yet for Mercedes-Benz Vans. This provides us with an excellent foundation to position our vans division systematically for the future,” said Volker Mornhinweg, Head of Mercedes-Benz Vans, at today’s Van Innovation Campus in Stuttgart.
“To live up to the dramatic changes in our sector, we adapt our ‘Mercedes-Benz Vans goes global’ strategy and expand it beyond the product and untapped international markets. We are focusing our attention beyond the vehicle on the entire value chain and business environment of our customers. We provide transport solutions for the digital age and evolve the van into an intelligent, interconnected data centre on wheels. In order to do this, we are investing around half a billion euros over the next five years, and we created a separate organisational unit. So far, this approach is unique within the van sector.”
With the adVANce initiative, Mercedes-Benz Vans is systematically adapting to new, rapidly changing customer requirements. Examples include the burgeoning business in food and everyday necessities ordered online. Here, demand for same-day delivery or delivery within an hour is increasing rapidly. At the same time, more and more people are living in cities – by 2030 urban areas will be home to more than two thirds of the world’s population. It is clear that the rising transportation requirements will need to be met even faster and more efficiently in future and, above all, in an environmentally friendly way.