New Mercedes-Benz CLA arrives in Ireland

The new Mercedes-Benz CLA 4-door coupe has arrived on the Irish market, with a broad range of petrol and diesel engines available.

Initially there will be four petrol engines and one diesel engine versions to choose from, with further diesels models to follow.

All available in three design lines: ‘Style’, ‘Progressive’ and ‘AMG’, Mercedes says the most popular models here will be a 180 petrol version priced from €34,110 (with annual road tax of €270) and a 180d automatic version priced from €37,300 (with an annual road tax €180) – both of which are available from launch date.

The new CLA is fully equipped with high-tech driver assistance features that combine with new design elements and subtle body and interior detailing that give it a fresh new appeal whilst preserving all of its original allure.

A low-slung, coupe-like body with front diamond patterned grille and bold central star, point to its sporty character – an effect accentuated by subtle power domes, a wider track, flared arches and set back position of the passenger area. At the rear, design changes to its bumper and tail lamps give an added sense of width.

Ciaran Allen, Mercedes-Benz sales manager in Ireland said: “The arrival of the CLA adds to the cross-generational appeal of Mercedes-Benz, creating what many have come to think of as ‘Generation Benz’  – style-conscious young male and female drivers for whom design, technology and motoring enjoyment are amongst life’s great pleasures.

“With the new CLA, we expect to be even more successful in attracting this generation and, in this way, build a strong presence for Mercedes-Benz beyond its traditional base in an ever-growing segment of the market that was previously the preserve of others.”

Changes are especially evident inside as high-tech enhancements and eye-catching design elements predominate. Interior architecture is shaped by the avant-garde design of the dashboard. Departing from the cowl-like cover that normally shields the dials and gauges, designers have taken a fresh approach to the way dials are displayed with a dashboard design that extends from door to door with no visual break.  Another arresting feature is the wide screen on which infotainment commands and controls are relayed which appears to float, visually detached in a freestanding way.

Crammed with what Mercedes calls ‘highly intelligent’ computer-managed infotainment and assistance systems, it comes with a suite of features that includes full-colour displays, navigation and augmented reality aids, voice activated controls, and software that can actually ‘learn’ what the driver’s needs may be. Available as options for those with a technological leaning are three different technology packs – ‘Advantage Pack’, ‘Premium Pack’ and a ‘Premium Plus Pack’.

The MBUX user experience system and the voice-activated ‘Hey Mercedes’ driver assistance system comes as standard.  New with MBUX are interior functions such as seat adjustment and the operation of the reading lamp and interior light that can be carried out by non-contact hand movements, in daylight and in darkness.

Standard vehicle safety features in the CLA include some that were introduced in S-Class models such as enhanced brake assist, emergency stop, lane change assist and numerous other support packages, supplemented by the availability of optional offerings. In certain situations, it can drive semi-autonomously using map and navigation data for guidance. As standard, it comes with halogen headlamps with integrated LED daytime driving lamps. LED tail lights are also available.

Compared to its predecessor, it is 48 mm longer, 53 mm wider with a wheelbase extended by 30 mm. Height is reduced by 2 mm. Drag coefficient is a low 0.23. Its lower centre of gravity and wider track – plus 63 mm front and 55 mm rear – give it the sportiest driving characteristics of all models in the new generation of Mercedes-Benz compact cars.

A multi-link axle at the rear reduces noise and vibration while a larger diameter stabiliser bar reduces body roll. A direct-steer system is standard. An active adaptive damping system that allows the driver to choose between comfort and a more uncompromising sporty tuning is available as an option.

Posted in Irish News, Mercedes-Benz, New Cars, News