New Mercedes-Benz S-Class unveiled

Every time a new S-Class is launched by Mercedes-Benz, we expect to see a number of the latest innovations and automotive technology arrive as part of the package. It is scheduled to arrive in Ireland towards the end of this year, and we have been promised more details for the Irish market in the near future.

The S-Class is the brand’s centrepiece and stands for Mercedes-Benz. Be it legendary engineering and traditional craftsmanship paired with intelligent vehicle innovation, the next-generation S-Class rarely disappoints.

This time around, it’s not just the red carpet that greets the new Mercedes-Benz S-Class but global stars Alicia Keys and Lewis Hamilton also joined the party today, to celebrate the world premiere today on the Mercedes me media digital platform.

Lewis Hamilton steers the new Mercedes-Benz S-Class

The tour showed how occupants experience a sense of ease and well-being inside the new luxury saloon. The legendary German manufacturer boasts that more than any other vehicle, the S-Class stands for individualisation and comfort, design and quality, as well as technology and safety.

In their own words, individual mobility at the very highest level and the confidence that the S-Class cares for its driver and passengers. The central idea of “Cares for what matters” is at the heart of the communication campaign, in which notable world-class talent such as 15-time Grammy-winning artist Alicia Keys and multiple Formula 1 world champion Lewis Hamilton play an important role. These global stars combine personal excellence with social activism, thereby supporting the central idea.

In the new S-Class, Mercedes-Benz says that it has created a safe space of contemporary luxury that can be enjoyed with all the senses, and where we are free to focus on the important things in life. “That is our definition of the new S-Class,” says Britta Seeger, member of the board of Mercedes-Benz AG, responsible for Marketing and Sales. “What sets our new luxury saloon apart is its advanced safety and comfort systems as well as services aimed at making our customers’ lives as easy and worry-free as possible.”

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