From January 2019, Opel will be partnering with ‘The Last Word’ with Matt Cooper on Today FM to celebrate 120 years of German engineering.
The new sponsorship will include a combination of promo spots, sponsorship stings along with informative content that will be delivered across TodayFM.com as well as exciting promotions throughout the year.
The new partnership which was brokered by Media Central with Opel’s media agency Mediacom will give the brand access to a weekly station audience of over 870,000 listeners.
Commenting on the upcoming 12 month sponsorship, Ross McDonnell, Sponsorship Manager for Media Central said: “The Last Word with Matt Cooper has consistently been one of the most popular shows on Today FM. The show reaches 137,000 listeners daily giving Opel great national reach during the key drive time afternoon slot. We’re looking forward to working with Opel and Today FM to activate this partnership over the next 12 months.”
Gillian Whittall, General Manager of Opel Ireland said: “With its progressive, intelligent debate, ‘The Last Word’ with Matt Cooper is the right partner for Opel, as the brand paves into its 120th anniversary with advanced German engineering and design – perfectly attuned to today’s smart motorist and listeners of ‘The Last Word’.”
While Today FM presenter Matt Cooper added: “We’re delighted to welcome Opel as our show sponsor on The Last Word. They are consistently bringing best in class design and innovation to the market which makes them a great fit with segments within our show. We’re looking forward to working with a brand which has long held a special place in the hearts and minds of Irish consumers.”
The Last Word airs daily from 16:30 and attracts 137,000 daily listeners and is well known for its cutting edge debate and informative features around current affairs, business and technology.