Putting the new R in Volkswagen

Lap times on Saturdays and school runs during the week is what the performance brand ‘Volkswagen R’ purports to represent the sportiest models in the Volkswagen portfolio.

Since 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, the German carmaker has offered their owners the combination of everyday usability and stylish understatement.

We believe you can look forward next year to the new 2020 Volkswagen Golf R being the fastest ever with 400bhp.
Along with the Golf R in four generations, the portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R1 and the Golf R Variant2, the new T-Roc R3 is also currently available.

Volkswagen R is introducing its realignment with the presentation of the new R logo. Jost Capito, Managing Director, Volkswagen R, says: “Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand. We are taking a strategic and operative approach to working on great products and creating a unique customer experience.”

Klaus Bischoff, Head of Volkswagen Design, explains: “The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship. At the same time, it is gaining in terms of both clarity and charisma, as is the new Volkswagen brand logo.”

Posted in News, Volkswagen