Looking ahead to 2021, Mercedes-Benz will continue to exert pressure on the market with no fewer than 23 new model introductions scheduled in Ireland – with arrivals spread across eight months beginning January through to December.
Of these, six will be conventionally powered vehicles with an overarching feature being the arrival of an additional five new fully electric models and a further 12 new PHEV plug-in electric hybrids.
In terms of sequencing, first to arrive in January will be the new S-Class, followed later in the month by a Maybach GLS, first foray by the German carmaker into the luxury crossover segment.
In June, revised versions of the 4-door CLS Coupé and AMG GT 4-door Coupé, along with a new S580 Maybach, are scheduled. Following later in the year is a new SL two-door sports model and a new C-Class in Saloon, Estate and All-Terrain model variants.
From the Mercedes EQ stable, five fully electric models are expected, first of which, in January, will be the EQV. Based on the stylish V-Class, demand for the EQV is expected to come from luxury hotels and private hire specialists for deluxe airport transfers, small group tours and travel to race meetings and sporting events.
Arriving in April will be the EQA, first electric version of the GLA compact SUV followed in August by the S-Class inspired EQS luxury saloon. Towards year-end, a new AMG EQS 53 and new E-Class inspired EQE executive saloon are expected.
Proof that hybrids will be a major focus of Mercedes-Benz attention next year will be the introduction of an impressive 12-strong line-up of hybrid vehicles – models that their sales manager in Ireland, Ciaran Allen says “are likely to appeal to the increasing body of eco-conscious motorists seeking vehicles that deliver the best of all worlds”.
Expected in Q1 are an A 250e, B 250e, GLA 250e and CLA 250e in Coupé and Shooting Brake versions. A similarly configured GLC hybrid range in Coupé and SUV form – a GLC 300e and GLC 300de – will be available in petrol and diesel. Also arriving will be a GLE 350de and GLE Coupé 350de, all with 4Matic transmission.
Scheduled for later in 2021 are C-Class and S-Class petrol powered hybrids – they being a C 300e and S 580e.