Spirit Motor Group opens new Volvo showroom

Spirit Motor Group has opened its state of the art new 12,000 square foot, Volvo showroom and service centre with a special event attended by loyal customers, local VIPs and Volvo enthusiasts.


The new showroom is the ultimate reflection of the Volvo Retail Experience focusing on space and design and reflecting Scandinavian-inspired values of ‘cool on the outside and warm on the inside’-style architecture. With beautifully designed Swedish furnishings and free use of Wi-Fi, customers can relax during their time in the showroom.

An authorised Volvo Retailer since 2004, Spirit Motor Group is a well-established car retail business in south County Dublin, representing a number of brands in the area. Jaguar, Land Rover, Volvo, Ford and Skoda each have their own showrooms across six different locations between Sandyford and Baldonnell. In addition, Spirit Premium, also in Sandyford, and Spirit Burton, in nearby Kilpedder, Co Wicklow, offer select ranges of pre-owned vehicles prepared to the highest standard.

With the addition of the new Volvo facility on Birch Avenue, Spirit Motor Group will extend its presence in Sandyford and will support 20 jobs, bringing the total number of people employed by Spirit Motor Group to 200. Current staff from the existing Volvo showroom on Arena Road will transfer to the new facility, and will be led by the new management team of Dealer Principal John Ryan, and Service Director, Robbie Bolger.

Alan Moore, Operations Director of Spirit Motor Group said: “We are delighted to be launching our new Volvo facility after many years working with the brand. We believe this is a fitting home and destination for the exciting new range of Volvo cars. Not only that, but our new workshop facility represents the very latest in Volvo diagnostics and technology and our service customers can now have a fully immersive experience in being able to see this work being done while they wait.

This expansion further strengthens Spirit Motor Group’s presence in South Dublin and is in line with our plans for the strategic growth and development of our business. We look forward to welcoming customers old and new to our new showroom and aftersales centre where we will continue to provide the very best service to all our loyal Volvo customers.”

Spirit Motor Group is the first dealership in Ireland to launch the new global Volvo Retail Experience facility and to celebrate they hosted a launch party on March 14th. Volvo ambassadors including, RTE’s Room to Improve host Dermot Bannon, Leinster Rugby players Isa Nacewa, Josh Van Der Flier and Jordi Murphy and Josepha Madigan TD were in attendance and guests enjoyed canapés and entertainment on the evening. The full range of Volvo vehicles were on display including the sleek new S90 saloon and versatile XC90.

Posted in Irish News, News
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