Multi-platinum selling song writer and co-founder of the wellbeing movement “A Lust for Life”, Niall Breslin, has been appointed as an ambassador for Toyota’s new ‘Built for a Better World’ brand programme.
Niall will work closely with the team at Toyota on the development of new campaigns that credibly address real issues facing Irish families and motorists, with a concerted drive to creating a better future for all.
Michael Gaynor, Toyota Ireland’s Marketing Director said: “We are thrilled to be working with Niall on this exciting new venture. His innovative, energetic, and relentless approach to his work around mental health awareness perfectly reflects Toyota’s ‘Built for a Better World’ brand purpose and we are confident that together we can help make a genuine, positive change to the lives of Irish people.”
Commenting on his partnership with Toyota, Niall said: “It is rare to find a commercial entity that genuinely wants to make a meaningful difference and just ‘gets it’. For me personally, and the goals I have for A Lust for Life, there are so many positive synergies with what Toyota is aiming to achieve that this partnership just makes so much sense. I can’t wait to get stuck in and am really excited to showcase some of the brilliant things we’re working on in the coming months.”