Suzuki ‘s Swift, which was launched as a world strategic model in 2004, has reached cumulative worldwide sales of four million units in August 2014 (nine years and nine months since the start of sales in 2004).
The Swift reflects Suzuki’s expertise in compact cars and dedication to creating models that are sporty, stylish, and fun to drive. It was first produced and sold in Japan as a world strategic model in November 2004. In the following year, production and distribution began in Hungary, India, and China. Full-model change was made in 2010, and production and distribution also began in Thailand in March 2012.
Especially in Ireland, the Swift has been close to the motoring publics’ heart, ever since the launch of the original SA model in 1984. The current model, launched in 2005 has sold over 4,500 units in Ireland and continues to be a favourite on Irish roads.
The Swift has been earning high appraisal such as by winning the Irish Car of the Year in 2006, along with various car of the year awards in Japan, as well as in countries worldwide. It is currently produced in eight countries worldwide, and has been sold in more than 140 countries and regions around the world.
Swift milestones
Nov. 2004: First-generation Swift as a world strategic model is released and launched in Japan
Feb. 2005: Production begins in Hungary
May 2005: Production begins in India
Jun. 2005: Production begins in China
Nov. 2005: Swift wins 2006 RJC Car of the Year and 2005–2006 Japan Car of the Year Special Award ‘Most Fun’ prize
May 2007: Production begins in Malaysia
Jun. 2008: Cumulative worldwide production reaches one million units
Sep. 2010: New (second-generation) Swift is launched in Japan
Nov. 2010: New Swift wins 2011 RJC Car of the Year
Jan. 2011: Cumulative worldwide sales reach two million units
Nov. 2009: Production begins in Pakistan
Mar. 2012: Production begins in Thailand
Jan. 2013: Cumulative worldwide sales reach three million units
Jan. 2014: Production begins in Vietnam
Aug. 2014: Cumulative worldwide sales reach four million units
