parkbytext, Ireland’s leading mobile parking operator tell us that it recorded a 33 per cent increase in the number of registered users of its App in 2013. The service says that more drivers are choosing to ditch roadside coin machines and pay for parking through their smartphones.
According to their own end of year figures, the total number of parkbytext transactions rose by 25 per cent to over 295,000 in 2013. The service operator says that this highlights the growing appetite of customers to pay for everyday services through their smartphones.
parkbytext is a leading innovator within the mobile parking industry. Last April parkbytext launched its App in beta mode and it says that now one fifth of its customers are choosing to pay for their parking through the App. However, it says that text messaging remains the most popular method of payment for parking, with 44% of parkbytext customers choosing to send a text. 28% of customers paid for parking through the website, 5% paying through IVR and 3% paying through the call centre.
On average, each user made ten parking transactions last year, making payments for hourly, daily, weekly and monthly parking. Payment types varied between: interactive voice recognition; their customer operator; text; and online through the company website.
parkbytext operates in over 200 car parks in Ireland and the UK, including Irish Rail’s nationwide car parks and some college campus sites.
As an international business, parkbytext has become an Enterprise Ireland HPSU client. In addition, the company was selected as a National Champion in the 2013/2014 European Business Awards. It is the first Irish finalist from the parking sector in the history of the awards to be given this accolade.
