Ford’s tough and smart new Ford Ranger pickup makes its European debut at the Frankfurt Motor Show, revealing a bold new design, cutting-edge technologies and improved fuel efficiency ahead of the model’s sales introduction in late 2015.
The flagship Wildtrak model on display in Frankfurt takes the Ranger to the next level with an exclusive exterior design treatment, unique interior trim, and a striking new signature colour – Pride Orange.
“With the stunning new Wildtrak at the pinnacle of the line-up, the new Ford Ranger provides customers with an unbeatable combination of four-wheel drive capability, stand-out styling and premium features like SYNC 2 connectivity,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Ranger is ready for any challenge – offering optimised fuel efficiency, towing and payload capacity, and class-leading wading capability.”
The current Ford Ranger has generated rapid sales growth in Europe since first being introduced in late 2011. Total sales of 21,600 vehicles in 2014 in Ford’s 20 traditional European markets** were more than double those achieved in 2012, while 16,700 Rangers were sold in the first eight months of 2015 – a further 36 per cent increase year-over-year. Ranger won the prestigious “International Pickup Award 2013” title, and the new model will be challenging for the 2016 award at the competition next month.
