The new Irish flagship dealership showroom for the Fiat, Alfa Romeo, Jeep, and Fiat Professional brands has opened in Waterford.
Operating in the automotive industry for over 100 years, Auto Boland on the Cork Road in Waterford is the new home of these brands following the opening of its new “state-of-the-art” showroom, with the building itself said to be “one of the first of its kind in Europe”.
Anthony Boland Jr., general manager of the new dealership, said: “It’s a proud moment for our family and our team to open this fantastic new showroom for Fiat, Alfa Romeo, and Jeep in the Southeast. These brands have a fantastic, storied history with a truly unique brand identity.
“We are excited to see them progress and play our part in helping these great brands reestablish themselves in the Irish market. We look forward to welcoming our community and sharing this new chapter with them.”
John Saunders, managing director of Alfa Romeo, Fiat, Fiat Professional and Jeep Ireland added: “I’m delighted to see the opening of this beautifully designed, multi-franchise Stellantis dealership, which marks a new era for Fiat, Alfa Romeo, and Jeep in Ireland. It reflects the passion and commitment of Auto Boland, bringing these iconic brands to life in an accessible, premium setting.
“We’re excited to support Auto Boland as they offer customers a remarkable experience, combining innovation, style, and exceptional service. This milestone is a testament to the strength of our partnership and our shared vision for the future of these brands in Ireland.”
Auto Boland is hosting an opening event at the new showroom this Saturday, 16th November from 12pm.
