Kia Ireland will return as the official sponsor of the Big Beach Clean 2025 which takes place from 19th to 21st September across the country.
Last year, over 95 tons of litter were removed from Irish beaches and waterways by over 15,000 volunteers from more than 600 organised clean-ups. Registrations are now open for this year’s event, which is hoped to be even bigger.
Kia Ireland is encouraging as many people as possible to sign up for its local beach clean at cleancoasts.org.
The Big Beach Clean is part of the International Coastal Cleanup (ICC) and invites volunteers from across Ireland to remove litter from coastal areas and inland waterways after the end of the bathing season.
The data collected from this campaign is part of a worldwide citizen science project that aims to heighten awareness about the issue of marine litter and help to shape future policies in this area.
Kia places sustainability at the core of its business strategy with a long-term goal of Carbon Neutrality by 2045. As part of this initiative, Kia is dedicated to using recycled materials in vehicle production, including recycled ocean waste.
Kia is a global supporter of The Ocean Cleanup, a non-profit organisation dedicated to developing and scaling technologies to combat plastic pollution in the world’s oceans. The plastic recovered from these operations is currently recycled and upcycled for use in the production of Kia EVs and by 2030, 20 per cent of all Kia vehicle plastics will come from recycled materials.
Cathal Kealey, head of marketing and PR at Kia Ireland commented: “Kia Ireland are delighted to be returning as sponsor of the Big Beach Clean 2025. Our support will ensure that cleanup kits are distributed to all volunteers that sign up to registered cleanups across the country.
“In line with our global clean up initiatives that are designed to combat ocean pollution, we would urge as many people as possible to register for their local beach clean this September.”
