Toyota remains Ireland’s best-selling car brand following the July sales period, during which Toyota Ireland sold 3,835 cars. It also had a 14.91 per cent passenger car market share last month.
For the first seven months of the year, Toyota Ireland sold 15,484 cars with 92 per cent of those being hybrid vehicles.
According to the latest SIMI stats, Toyota sold 535 more cars than the next best seller in July 2024 and accounted for five of the top 10 best-selling models, with the RAV4, Yaris Cross, Corolla, Yaris and Toyota C-HR, four of which are Toyota hybrids or plug-in hybrids.
Toyota Ireland claims to offer the widest range of plug-in hybrid and hybrid cars on the market. From the all-electric bZ4X to the C-HR Plug-In Hybrid, Toyota says electrified cars are playing a key role in moving consumers away from diesel vehicles by offering a practical switch to electrified driving.
Zoë Bradley, head of marketing and corporate affairs, at Toyota Ireland, said: “With one in three cars sold in July being hybrid or plug-in hybrid, the SIMI results once again highlight the growing Irish appetite for electrified driving and the shift towards more sustainable motoring.
“Our recent survey revealed that 73 per cent of 18-to-29-year-olds believe emissions from diesel cars pose a problem on Irish roads. Toyota Ireland’s multipath approach across Hybrid, Plug-in Hybrid and Battery Electric gives a wide choice for drivers to move to electrified motoring and is crucial in moving Ireland away from harmful diesel, significantly reducing CO2 and NOX emissions.
“With more Toyota hybrid and plug-in options offering drivers the best of both worlds—fully electric for short trips and an efficient hybrid powertrain for longer journeys—we are excited to see what the rest of the year brings, as there are plenty of choices for our customers.”
