As part of an ongoing partnership with Clean Coasts Ireland, Kia has been announced as official sponsor of the Big Beach Clean 2024 which takes place from 20th-22nd September across Ireland.
The Big Beach Clean is part of the International Coastal Cleanup (ICC) and invites volunteers from across Ireland to remove coastal litter after the end of the bathing season.
The data collected from this campaign is part of a worldwide citizen science project that aims to heighten awareness about the issue of marine litter and help to shape future policies in this area.
Last year, over 400 groups registered to host a clean-up, with 7,700 Clean Coasts volunteers removing a staggering 46 tons of litter from Irish beaches.
Kia says it places sustainability at the core of its business strategy with a long-term goal of carbon neutrality by 2045. As part of this initiative, Kia uses recycled materials in vehicle production, including recycled ocean waste.
Kia is a global supporter of The Ocean Cleanup, a non-profit organisation dedicated to developing and scaling technologies to combat plastic pollution in the world’s oceans. The plastic recovered from these operations is currently recycled and up-cycled for use in the production of Kia EVs and by 2030, a fifth of vehicle plastics will come from recycled materials.
Cathal Kealey, head of marketing and PR at Kia Ireland commented: “Kia Ireland are delighted to be the official sponsor of the Big Beach Clean 2024. Our support will ensure that cleanup kits are distributed to all volunteers that sign up to registered cleanups across the country.
“In line with to our global clean up initiatives that are designed to combat ocean pollution, we would urge as many people as possible to register for their local beach clean this September.”
