Hyundai Motor Company has just announced the launch of its new Ioniq brand dedicated to battery electric vehicles. Under the Ioniq brand, Hyundai says that it will offer customer centric EV experiences centred on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.
Under the Ioniq brand, Hyundai Motor says that it will leverage its manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of Ioniq brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
To fulfil Ioniq’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.
Hyundai first introduced the term Ioniq, which fuses “ion” and “unique”, when it announced Project Ioniq, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named the Ioniq.
