Hyundai is sponsoring RTÉ Sport’s coverage of the FIFA World Cup 2014 across all platforms.
Hyundai Ireland’s FIFA World Cup 2014 broadcast sponsorship includes on television – Stings on all 56 live games and 25 daily highlights programmes on RTÉ Two as well as 30 second spot in the centre break of 56 live games and Hyundai logo on match clock.
Sarah Hayes, Marketing Manager of Hyundai Ireland, said: “We are delighted to bring the global Hyundai brand association with the 2014 FIFA World Cup to Ireland and the Irish consumer. Hyundai is now Ireland’s fastest growing car brand and this partnership with RTÉ Sport demonstrates the huge investment in Ireland behind the Hyundai brand and its product range. The partnership is also perfectly timed to coincide with the launch of our new 142 July registration plate promotion – book a new 142 Hyundai before June 30th and receive 5 years free Servicing. The 142 offer applies to all models in the Hyundai range.
Dermot Rigley, Commercial Manager, RTÉ Sport commented: “Offering cut-through across all platforms under one brand is RTÉ’s unique offering. FIFA World Cup remains on terrestrial free-to-air television and Hyundai Ireland has secured a powerful association with FIFA World Cup across all of RTÉ’s market-leading platforms- RTÉ television, RTÉ radio and online and mobile on RTÉ.ie and RTÉ Player. This partnership is a great endorsement of RTÉ Sport’s output and its powerful audience reach and we’re delighted to welcome Hyundai Ireland on board”.
Picture (L-R) are RTÉ Sport’s World Cup team (L-R) Bill O’Herlihy, John Giles, Eamon Dunphy (far-right), with Sarah Hayes, marketing manager of Hyundai Ireland.
