Škoda is sponsoring a a new TV travel series, which will see Daniel O’Donnell and his wife Majella touring the B&B’s of Ireland.
Daniel and Majella’s B&B Road Trip’ will air on UTV Ireland and is due to hit our screens this October. The O’Donnells embarked on their highly anticipated tour of Ireland in a brand new Škoda Yeti.
Speaking about the sponsorship, Eimear Walshe, Marketing Communications Manager at Škoda Ireland, said: “We are delighted to come on board as sponsors of this new show. Daniel and Majella visited 12 B&B’s over the course of the filming schedule in July, so a spacious car that could travel on any country terrain with plenty of room for filming equipment and luggage was a must. The Škoda Yeti filled all the criteria needed from what was essentially a mobile TV studio for the making of this travel series and we are really looking forward to seeing the results.”
Also commenting on the partnership, Ronan O Donoghue, Head of Brand Partnerships UTV Ireland said: “Since we announced ‘Daniel and Majella’s B&B Road Trip’ in June, we have been inundated with queries – not just from people across the country, but from Daniel and Majella’s fans in the US, the UK, Australia, New Zealand and right across Europe. The series is unique in that we will see Daniel and Majella like we’ve never seen them before. We are delighted to be working with Škoda on this, our first Product Placement deal, which is combined with sponsorship of this exclusive series. It is a great opportunity for the brand to showcase the versatility of their offering to our audience and we look forward to working with Škoda to make this a huge success.”
For further information on ŠKODA go to www.ŠKODA.ie or the ŠKODA Ireland Facebook page www.facebook.com/ŠKODAIreland.
