At the Geneva Motor Show (4 to 16 March 2014), Škoda will emphasise the dynamism of its brand with a whole series of new models and variants.
The crowning glory of Škoda’s presence in Geneva is the spectacular coupé study “Škoda VisionC”, taking Škoda’s dynamic model and design developments over recent years up to the next level.
As a world premiere, the brand is revealing the new Škoda Octavia Scout and the new Škoda Octavia G-TEC with natural gas propulsion. The new Škoda Octavia is on show for the first time with top-of-the-range Laurin & Klement. Škoda is also launching three new Monte Carlo special models with sport trim for the Škoda Yeti, the Škoda Rapid Spaceback and the Škoda Citigo. In 2013 the car manufacturer delivered 920,800 vehicles to customers throughout the world. It was the second-best sales year in the company’s history.
“Škoda is right on track with its expansion,” says Škoda CEO Prof. Dr. h.c. Winfried Vahland. “Eight new or redesigned models in 2013 show the power of Škoda as a brand. With ‘Škoda VisionC’ we now herald the next phase in Škoda’s design language, making it clear that this is a brand on the move. In the wake of the largest model offensive in the company’s history, we will be regenerating and expanding our range over the coming years. We intend to hold onto traditional Škoda values while integrating new sophisticated design and intensifying the brand’s emotional charisma,” says Prof. Dr. Vahland.
In this way, the Czech manufacturer is building seamlessly upon the technical successes of past years. The starting point and design landmark for the current model offensive was the “Škoda VisionD” design study at the beginning of 2011. Since then, Škoda has expanded its portfolio from five to seven model lines. Škoda’s city car Citigo and the compact cars Škoda Rapid and Rapid Spaceback have been newly integrated into the range.
The Škoda Octavia – by far the brand’s strongest seller – has really taken off in its new, now third generation, transforming itself into the ultimate winner with two-figure growth rates. The compact SUV Škoda Yeti has been completely revised and is now available in two exciting variants Yeti and Yeti Outdoor. Škoda’s flagship model, the Superb, has also received a comprehensive facelift with new design and technical features.
