Skoda Auto has renewed its official vehicle partnership with the Tour de France – the twelfth year in-a-row of this partnership.
Skoda says that a key highlight of the Tour is the unveiling of the new Superb – ‘Red Car’, leading the rider field. The 250-vehicle strong Skoda fleet once again forms the focus of its sponsorship.
Skoda is also sponsoring the Green Jersey for the best sprinter at this year’s Tour for the first time. The Tour de France takes place July 94-26)
The 102nd Tour de France covers over 3,360 kilometres in 21 stages this year. The starting gun will be fired on July 4 in the Dutch city of Utrecht. The riders will cross the Champs-Elysées finishing line on July 26.
During the Tour, the red Skoda Superb serves as a kind of ‘mobile control centre’ for Le Tour Director Christian Prudhomme. “I’m really looking forward to travelling in the new Superb. The car offers more space than the already spacious predecessor and really looks the part – a perfect Red Car,” says Prudhomme.
The brand strong fleet of 250 Skoda vehicles includes Octavia Estates and Superbs serving as the accompanying vehicles.
The Tour de France is the most important stage race in the world, and is considered the world’s third largest sporting event after the football World Cup and the Olympic Games. Last year, around 15 million supporters turned out to cheer on the riders on the track, and 1.4 billion people watched the race on the TV and Internet.
