Aston Martin is confidently looking toward the future at the 85th Geneva International Motor Show, as CEO Dr Andy Palmer leads the luxury British brand into a bold new era reaching far into the next decade.
The global unveiling of the Aston Martin DBX Concept in Switzerland signals a key change in the brand’s thinking, as Dr Palmer challenges his team to re-evaluate and expand the high luxury GT sector in the years ahead.
Dr Palmer said: “The Geneva show this year marks the first public signs of a revolution at Aston Martin – a revolution we’re calling ‘Second Century’.
“While the exceptional new Aston Martin Vulcan track-only supercar and Vantage GT3 special edition road car represent a take on our immediate future, the exciting DBX Concept is Aston Martin’s first public statement about how the high luxury GT sector could, and in our view should, evolve in the years to come.”
He added: “The DBX Concept is our view on ‘the art of the possible’ for Aston Martin. DBX may be seen as challenging and perhaps even revolutionary in some quarters – but it is not science fiction. I can confirm today that we will in the future be offering a car in the new DBX space.”
