BMW’s facelifted 1 Series got its first public outing at Geneva. New nose and tail treatment, plus mechanical and equipment upgrades should keep it competitive in one of the market’s toughest segments.
early two million 1 Series models have been sold since the introduction of the first 1 Series generation ten years ago.
This latest incarnation builds on the winning formula of these three- and five-door predecessors with new power units from the latest BMW engine family, additional EfficientDynamics technologies fitted as standard, and careful enhancements to the exterior and interior design.
The level of standard equipment is now even higher, new options have been added and with new mobility services from BMW ConnectedDrive, there are even more ways to increase the functionality and personalisation of the new 1 Series.
They also unveiled the new BMW 1 Series M.
Finally, there was 7-seat version of the very impressive new 2 Series Active Tourer MPV, and continuing BMW’s move into small front-wheel-drive vehicles.
